
Tokiwa Cosmetics Showcases High-Performance Products at MakeUp in LA
East Hanover, NJ, Tokiwa Cosmetics International, LLC, a world-renowned creator, manufacturer, and supplier of performance-driven cosmetics is headed to MakeUp in Los Angeles and is excited to announce that its refillable twisted sculpt brow has been named a finalist for the MakeUp in LA IT Award. The IT award rewards the most innovative and trendsetting product in specific categories. Tokiwa’s refillable twisted sculpt brow product was one of the 19 products nominated from over 133 products entered in the competition. The company will showcase its latest innovations and high-performance products for cosmetics, formulations, and componentry on February 12th and 13th at Booth #H32
Tokiwa’s Sculpt brow, MULA IT Award nominee, is an eyebrow pencil whose twisted lead, the result of a new molding technology, enables fine lines to be drawn with a consistently clean edge. Its formula is based on RSPO-compliant, vegan raw materials. Elegant and luxurious, its container is based on separable components, including a metal shell and a styrene-free, recyclable mono-material refill.
Tokiwa will offer its high-performance solutions across key categories including eyes, brows, lips, and face. Attendees will have the opportunity to learn about TOKIWA’s solutions that are designed for precision, performance, dynamic colors, and long-lasting wear to meet the latest beauty trends. In addition, it will showcase its commitment to eco-friendly designs with refillable packaging to brow and lip products.
Tokiwa ensures every product is innovative and meets current consumer demands, with vibrant lip colors, high-definition brows, and flawless face finishes. Whether it is richly pigmented lip shades that make bold statements or perfect long lasting brow arches, the company elevates beauty to new heights. Its refillable twisted sculpt brow, a standout finalist, showcases Tokiwa’s expertise in combining precision and performance with sustainable design.
Tokiwa’s Clean Program is a comprehensive initiative that implements high standards for greener cosmetic products. The program incorporates responsible sourcing of raw materials, eco-friendly manufacturing practices, and certifications such as RSPO and FSC, alongside the use of post-consumer plastics and refillable packaging.
"At Tokiwa, we prioritize performance without sacrificing sustainability," said Hiroyuki Kanai, Tokiwa’s CEO and President. "Our turnkey solutions, refillable packaging, and Tokiwa Clean formulas have set industry standards for eco-friendly cosmetics. We are excited to feature our refillable twisted sculpt brow this year as a MULA IT Finalist."
Tokiwa’s scientific expertise blends cosmetic science with an understanding of consumer needs, keeping products at the forefront of innovation and powering products to keep consumers brand loyalty.
If you are interested in booking a meeting with Tokiwa at MakeUp in LA, please email us at info@tokiwacosmetics.com
About Tokiwa Cosmetics International
Tokiwa Cosmetics International is a leading global player in the cosmetics industry renowned for its commitment to innovation, quality, and sustainability. With a focus on turnkey solutions, the company offers a wide range of services, from formulations and manufacturing to packaging and distribution, all designed to meet the evolving needs of the beauty industry. TOKIWA offers innovative products for eyes, lips, and face that are quality-oriented for beauty brands worldwide. The company offers full-service turnkey solutions that provide customers with customized finished products and exceptional service.

TOKIWA Cosmetics to Showcase Innovative Beauty Solutions at MakeUp in New York
East Hanover, NJ, TOKIWA Cosmetics Corporation, LLC, a world-renowned creator, manufacturer, and supplier of performance-driven cosmetics is excited to participate in Makeup in New York, on September 18th and 19th at Booth B24. Tokiwa will feature a range of innovative products designed to meet the evolving needs of today's consumers.
For over 50 years, Tokiwa has been at the forefront of the cosmetics industry, recognized for its world-class innovation, quality, and exceptional service. As a pioneer in refillable packaging and eco-friendly products, TOKIWA is committed to sustainability and responsible sourcing, integrating FSC® certified wood, RSPO supply chain certification, and post-consumer recycled plastics into its packaging solutions.
The company’s extensive product line includes high-performing solutions for eyes, brows, lips, and face designed to meet the needs of beauty enthusiasts. From richly pigmented eyeliners and precision brow products to long-lasting lip colors and flawless face formulations, TOKIWA delivers products the combine superior performance with clean sustainable ingredients.
"TOKIWA's legacy is built on a foundation of innovation, quality, and sustainability", said Hiroyuki Kanai, TOKIWA'S CEO. "We are excited to bring our latest innovations for lips, eyes, brows, and face applications to Makeup in New York which showcase our commitment to clean beauty."
TOKIWA Cosmetics offers full-service turnkey product development, providing customized finished products to meet specific consumer needs. With a focus on world-class quality TOKIWA’s manufacturing expertise ensures that every product delivered to consumers is high-performing and created with precision.
If you are interested in booking a meeting with TOKIWA at MakeUp in New York, please email us at info@tokiwacosmetics.com
About TOKIWA Cosmetics International
Tokiwa Cosmetics International is a leading global player in the cosmetics industry renowned for its commitment to innovation, quality, and sustainability with more than 200 patents worldwide. With a focus on turnkey solutions, the company offers a wide range of services, from formulations and manufacturing to packaging and distribution, all designed to meet the evolving needs of the beauty industry. TOKIWA offers innovative products for eyes, lips, and face that are quality-oriented for beauty brands worldwide. The company offers full-service turnkey solutions that provide customers with customized finished products and exceptional service.

TOKIWA Cosmetics to Feature Turnkey Sustainable Solutions at MakeUp in Los Angeles
East Hanover, NJ, TOKIWA Cosmetics Corporation, LLC, a world-renowned creator, manufacturer, and supplier of performance-driven cosmetics is headed to MakeUp in Los Angeles, on February 14th and 15th, Booth #K1. The company will showcase its latest innovations in turnkey sustainable solutions for cosmetics, formulations, and componentry.
As a pioneer in clean and eco-friendly cosmetics, Tokiwa is committed to driving new product innovation with sustainability at the forefront. The company's mission is to bring beauty with excellence and joy to people around the world. This year, Tokiwa is set to make a significant impact by offering a comprehensive range of sustainability solutions designed to meet the growing demand for eco-friendly and socially responsible beauty products. The company’s turnkey solutions address key challenges in the cosmetic manufacturing process. Tokiwa’s Innovation Lab, located in East Hanover, NJ, provides manufacturers with comprehensive solutions to craft products that blend luxury with environmental consciousness.
At MakeUp in LA, Tokiwa will showcase its turnkey formulations that prioritize natural and sustainable ingredients without compromising performance. The company will also feature its wide range of refillable packaging solutions for eyes, brows, lips, and liner applications.
Tokiwa's environmental and social responsibility includes its Tokiwa’s Clean Program. This initiative reinforces the company's commitment to sustainability by implementing standards for cleaner and greener cosmetics’ production. The program encompasses a full 360 approach--from sourcing raw materials responsibly to implementing eco-friendly manufacturing practices including post-consumer plastics, refillable packaging, RSPO, and FSC certifications. Tokiwa’s Clean Program sets a new benchmark for excellence in environmentally-conscious beauty practices.
"Our commitment to quality, coupled with our dedication to environmental responsibility and turnkey solutions, truly sets us apart," Hiroyuki Kanai, TOKIWA'S Chief Executive Officer. "MakeUp in LA is the perfect platform to showcase our efforts alongside our turnkey sustainable solutions."
If you are interested in booking a meeting with TOKIWA at MakeUp in LA, please email us at info@tokiwacosmetics.com

About TOKIWA Cosmetics International
Tokiwa Cosmetics International is a leading global player in the cosmetics industry renowned for its commitment to innovation, quality, and sustainability. With a focus on turnkey solutions, the company offers a wide range of services, from formulations and manufacturing to packaging and distribution, all designed to meet the evolving needs of the beauty industry. TOKIWA offers innovative products for eyes, lips, and face that are quality-oriented for beauty brands worldwide. The company offers full-service turnkey solutions that provide customers with customized finished products and exceptional service.TOKIWA Cosmetics Features its Colored Liquid Liners at MakeUp in New York
The innovative liquid liners are sustainable and available in over 50 colors.
East Hanover, NJ, TOKIWA Cosmetics Corporation, LLC, a Japanese manufacturer and supplier of performance-driven cosmetics will feature its colored liquid liners at MakeUp in New York, September 20 th and 21 st , Booth C26. On the forefront of innovation, TOKIWA's customized eye products offer refillable innovative packaging, rich textures, smooth and fine lines, and intense colors. The liquid liners are available in both refillable wooden and plastic packaging. The liners contain specialized tips to apply intense color while having durability when drawing. The ultra-fine line diameter allows for the most delicate lines and can be easily blended with other makeup applications. With over 50 colors available, the selections are endless ranging from bright colors, pale pastels to metallics. TOKIWA will feature these liners in the newest colors at Booth C26 this year at MUNY.
TOKIWA Launches New Website on the Forefront of MakeUp in LA
TOKIWA's new website features top-quality sustainable products for innovative cosmetics.
TOKIWA Cosmetics International, LLC., a world-renowned creator, manufacturer, and supplier of performance-driven cosmetics, formulations, and componentry, launched its new website on the forefront of MakeUp in Los Angeles this past February. The Japanese company based in East Hanover, New Jersey provides world-class innovation, top quality, and outstanding service making the company a pioneer and leader in the cosmetics industry.
TOKIWA at MakeUp in Los Angeles
TOKIWA Features its Seven+ Decades of Japanese Quality and Custom Manufacturing at MakeUp in LA
The US division of the international cosmetics manufacturer on the forefront of technology with its New Jersey Innovation Lab
East Hanover, NJ, TOKIWA Cosmetics Corporation, LLC, a world-renowned creator, manufacturer, and supplier of performance-driven cosmetics is headed to MakeUp in Los Angeles, February 16th and 17th, Booth #J40.